If you happened to miss this year’s Consumer Electronics Show, some truly amazing technology debuted at the massive expo. We marveled at the cellphone that could withstand being dunked in up to 3 feet of water. We gazed longingly at the Lexus Self-Driving Car. We were bemused by the HAPIfork, which will vibrate if you eat too fast.
However, since we’re all about corporate video production, we were most interested in what is on the horizon in the realm of video; and the horizon is looking quite sharp, indeed!
And by “sharp,” we are referring to image clarity; the next step in video is “Ultra High-Definition.” UHD is also known as 4K television, because it offers a 4,000 pixels per square inch picture. Remember how different your flatscreen looked from your old cathode-ray tube television? The step from CRT to 1080p is impressive and, the step from 1080p to 4K will be just as massive. It seems the only way you could get a sharper view than 4K television would be to have the actors themselves in your living room.
We’re also excited about OLED screens. Standing for “organic light-emitting diode,” the technology allows video signals to be played on paper-thin, flexible plastic. Samsung and LG introduced curved-screen OLED TVs, to give the consumer an IMAX experience at home. Samsung also showed off a 110-inch 4K television. And then there was the Panasonic OLED TV that offers 56-inches of screen, but is only half an inch thick and weighs all of 27 pounds. Imagine that – a television that could blow away in a strong gust of wind!
Another area that received a lot of attention was “second screen” technology – the use of mobile devices and social media during broadcast television to disseminate content that enhances the experience and engage viewers in conversation. During the keynote presentation, Qualcomm discussed how NASCAR viewers could pull up driver audio feeds or choose different angles while watching a race.
It really boils down to this: Consumers are going to have even bigger pictures and more information at their fingertips when watching any sort of video presentation. Corporate video production will have the capacity to be bigger than life and add plenty of targeted “second screen” information, at the same time. Gone are the days when your business could get away with a camcorder and the boss’s kid who can edit something together with two VCRs. Contact us to find out how we can bring edge to your corporate video!