If a picture is worth a thousand words, then a video is worth millions, especially if that video uses the latest cutting-edge, high resolution technology to deliver your message. Today, corporate video production has become the instrument of choice to broadcast important news to clients, as well as employees.

Businesses use video in many ways but, there are two prevailing objectives. The first is to advertise and promote a product or service. Promotional videos are often broadcast on television or distributed online, through corporate websites or social networking sites. The other objective is to train or share information with employees. These can be distributed on DVD or through an internal intranet network.

A major benefit to using video production is that it’s a high-impact method that engages viewers and enables them to retain information more effectively than reading text. Video results appear in almost 70% of the top 100 search listings, so it can have a significant influence on consumers. A recent survey also showed that sales of products were higher when presented in video, because users considered the presentation to be more reliable.

Companies wishing to use video for any reason should strategically plan the format and presentation. Online video experts offer these tips to keep in mind when considering corporate video presentations.

  • Connect with the viewer. Keep in mind that the purpose of the video is to connect and engage with the audience so that they trust your message and want to know more.
  • Entertain the audience. Straight-forward specifications may not be the best way to engage your audience. However, gimmicks could turn them off. Creating a story line around the information you want to share or the product you are promoting can create a hook to keep the audience interested.
  • Create a call to action. Think of the outcome you wish to achieve with the video, and ask your viewer to take the next step.

edgefactory is an Emmy award-winning, media production company. Contact us for more information on how we can add edge to your corporate video.