HTML is now in its 5th revision, and those of us in media production are looking forward to it supplanting Adobe and Flash. We have had great success, since we converted all the graphics and animation on the edgefactory website last summer. You could call it the language of ‘love’ for code writers and web developers. HTML is the most universally applicable markup language across web browsers and platforms.

Mashable posted a great infographic displaying the history of HTML 5, from inception to today. It should be noted that back in 2010, Steve Jobs touted the new language as a replacement possibility for Flash in the long term, and now Google offers an HTML5 version of YouTube.
Job criticized both Flash and Adobe for failing to change their technology. “They are lazy, Jobs says. They have all this potential to do interesting things but they just refuse to do it. They don’t do anything with the approaches that Apple is taking, like Carbon. Apple does not support Flash because it is so buggy,” he said. “Whenever a Mac crashes more often than not it’s because of Flash. No one will be using Flash, he says. The world is moving to HTML5.” It appears that Job was right again. It has already been adopted by websites like Disney, LinkedIn, and The Boston Globe; and last June, 1,000,000 HTML5 websites had been created on Wix.com just three months after the launch of its HTML5 templates.

The new protocol, HTML 5 breathes life to visuals by eclipsing the old generic <object> tags. More importantly, it means audio and video won’t have to rely on plug ins, virtually eliminating the frustrating error messages for your audience.

At edgefactory, we stay on the cutting edge of technology and online media trends. Contact us to learn how to infuse your web presence with energy, emotion, and edge!