Depending on your perspective, science and art are either polar opposites or go hand-in-hand with one another. At edgefactory, we tend to think the latter. Science and art are two complementary expressions of the whole. Just how well those two distinct disciplines can work together was evident at the 68th annual American Association for Clinical Chemistry (AACC) Annual Scientific Meeting & Clinical Lab Expo from July 31-August 4, 2016.

edgefactory combined the best of technology and art to bring the Thermo Fisher Scientific trade show booth to life at the world’s largest chemistry conference.

Pulling Visitors Into The Booth

With dynamic multimedia content such as motion graphics and updated daily content, the Thermo Fisher Scientific trade show booth boasted a giant LED video tower with a 16’x9′ LCD screen on top for must-look presentations like in-booth seminars from industry leaders and experts. Ten additional video screens displayed motion loops with product information to help facilitate conversations between attendees and Thermo Fisher sales reps. The effect was mesmerizing, with many of the 20,000 expo attendees swinging by the booth.

What is AAAC?

AACC is a global scientific and medical professional organization dedicated to clinical laboratory science and its application to healthcare. Their leadership in education, advocacy, and collaboration helps lab professionals adapt to change and do what they do best: provide vital insight and guidance so patients get the care they need. This year, their conference featured timely research on subjects ranging from Zika and CRISPR to programmable bio-nano-chips, as well as groundbreaking tests and technology from all laboratory medicine disciplines.

edgefactory was honored to bring cutting-edge technology to the world’s largest science company and we can do it for you too! Call 877.291.edge (3343) or email to learn more about how you can add EDGE to your next trade show!