Video has become an essential part of advertising in the internet age. Making a video can seem like a daunting task, and one of the most frequently asked questions is “How do I get my message across”?

Explain Your Product

If your company has a more complex product or service, a video can be a great way to explain it. You may also choose to show it in action. Dropbox is a great example of a company that took a relatively unknown concept and explained it in a two-minute video. In the video they are going on a vacation in Africa, but all of the stuff they needed to pack was in different locations. The same way our information was in different places before cloud storage became popular.

Inspiring Confidence

In today’s world consumers see lots of things that don’t live up to the hype. A quick video demonstrating your product or service or highlighting its benefits can have a huge impact on your sales. It makes your company feel more trustworthy and inspires a sense of trust. Consumers who watch a video are as much as 85% more likely to purchase your product or service.

Appealing to the Senses

We all know that everyone learns differently. This also holds true when it comes to marketing. Appealing to different senses and learning styles will get your message across much better than text alone, especially for those who are more inclined to audio or visual learning.

The right AV company can make a huge difference in the impact your video has. To see maximum benefit from your effort, get edgefactory to design your video for you, adding energy, emotion & edge.