Edgefactory was pleased to deliver a multimedia brand experience for Thermo Fisher Scientific, the world’s largest science company, at Analytica 2016, the world’s largest laboratory science show in Munich, Germany last week. With over 1200 exhibitors, edgefactory helped Thermo Fisher stand out with the absolute best tradeshow experience at the show.
Edgefactory provided dynamic video content on giant LED towers, as well as 16 individual product stations screens that would all sync every 30 minutes for a transformational video experience. Edgefactory was pleased to partner with Thermo Fisher’s exhibit company Czarnowski in order to make these booths come to life with dynamic multimedia content.
In addition to providing media content for the booth, edgefactory also provided content for a giant 14’ high media wall in the foyer, where tens of thousands would pass each day. On this media wall were special announcements, shout-outs from booth workers and attendees, as well as a driving electronic music track to draw attention and provide a vibe of technology and innovation.
Edgefactory also provided the audio/visual, content, and execution for the Analytica Thermo Fisher Press Conference where executives got to tell members of the media their amazing story of supporting science in the field of Chromatography and Chemical Analysis.
Also onsite was the award winning edgefactory video crew, capturing interviews, b-roll, and new product introductions that were turned around to YouTube, as well as several other video platforms within hours of the capture each day.
From video content, audio/visual execution, to onsite capture and editing capabilities, we were pleased to add EDGE to our client’s customers in whole new ways.