edgefactory Joins With Florida Hospital Cancer Institute For Video ProductionEdgefactory a leading media, branding and EMMY® nominated production house in the Orlando has joined with the Florida Hospital Cancer Institute and it’s Esophageal Cancer Research Program in producing a short form informational video, designed to increase awareness and educate the public on the real dangers Esophageal Cancer.

As a part of Esophageal Cancer Awareness Month, Pamela Sain, wife of recent Visit Orlando President Gary Sain, created the Taste of Pointe Orlando , a benefit for the Florida Hospital’s Esophageal Cancer Research Program, to raise awareness and funds for ongoing local research.

Esophageal cancer is cancer that develops in the esophagus, the muscular tube that connects the throat to the stomach. The esophagus, located just behind the trachea, is about 10 to 13 inches in length and allows food to enter the stomach for digestion. The wall of the esophagus is made up of several layers and cancers generally start from the inner layer and grow out.Inspired by the memory of her father who passed away from esophageal cancer, this year’s event featured delicious cuisine in the equally refreshing outdoor ambiance at Pointe Orlando . The Taste of Pointe Orlando included unlimited food samplings from some of the venue’s award-winning restaurants; B.B. Kings Blues Club, Ben & Jerry’s, Copper Canyon Grill, Cuba Libre Restaurant & Rum Bar, Funky Monkey Wine Company, Maggiano’s Little Italy, Pizzeria Valdiano, Taverna Opa, The Pub Orlando, and Tommy Bahama’s Restaurant & Bar.

“We are honored to have been a part of this year’s event” said Brian Cole, President /CEO edgefactory. “In producing this informational video in partnership with Pamela, we hope that we get out the message of how important it is to be tested for early detection. The earlier you’re screened, the more positive an outcome you may have”.

About Florida Hospital Cancer Institute

Florida Hospital Cancer Institute provides a comprehensive continuum of services ranging from disease prediction and prevention to state-of-the-art detection, treatment and research – encompassed by educational, psychological and spiritual support. The Florida Hospital Cancer Institute team of medical oncologists, radiation oncologists, surgeons, and other specialists provide all cancer patients a multidisciplinary approach to cancer diagnosis and treatment.
For more information, visit www.floridahospitalcancer.com