Executive Vice President / Executive Producer
With an international reputation as an award-winning event producer, Emmy Award winning writer/producer, and motivational speaker, Haanstra leads the factory team in the creative and operational arenas.
RT has designed memorable moments on-stage and on-screen for some of the most demanding clients in entertainment. He brings to the Factory more than twenty-five years of expertise in live entertainment and corporate branding.
Early in his career, RT was a performer in Disneyland shows in Anaheim, California. While working as a performer, he earned his degree in Theater from The California State University, Fullerton. Soon after, Haanstra made the move to television and live show production which led to a position as a Production Coordinator at Paramount Pictures. There, Haanstra produced trade show exhibits for the National Association of Television Producers and Exhibitors (NAPTE) annual shows.
Later, he moved to the Walt Disney World Resort, and Walt Disney Creative Entertainment, working at Epcot, Pleasure Island/Downtown Disney, and throughout the resort with The Disney Event Group.
RT’s experiences range from high-tech to high-impact. He has produced events for the U.S. Astronaut Hall of Fame, launched products for Apple, produced events for Estee Lauder, Lockheed Martin, Siemens, Visa Latin America, and many more. He has helped launch the first two ships for the Disney Cruise Line, and was a part of the opening of Disney’s Animal Kingdom. Other major clients include telecoms, entertainment companies, and financial services organizations.
These diverse experiences and clients prepared him for his current challenge at edgefactory – helping organizations add energy and emotion to their brand, communicating their message, and telling their stories with edge!